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Pow Strong Hold Gel

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A Strong Hold Gel for extra curl DEFINITION and control.

Do you want more control of your curly hair? POW Strong Hold Gel is your go-to for curl control.

Infused with Soothing Aloe Vera to calm your hard-to-manage mane. This strong-hold Curl gel uses plant proteins and camellia to seal in hydration and reduce frizz. It then locks your curls in position with its powerful active ingredients.

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Pow Strong Hold Gel
Pow Strong Hold Gel
Pow Strong Hold Gel


  • Strong hold for harder-to-manage curl types, and long lasting results
  • Infused with Australian botanicals & soothing aloe vera
  • Powerfully plant based, sealing in hydration and reducing frizz
  • Provides strong hold with a high shine finish

How to Use

  1. With dripping wet hair, SECTION your hair into quarters
  2. SQUEEZE a 20-50c amount into your hand and apply section by section pumping more product into your hand as required.
  3. Once the gel is applied, work through your curls with the Flexi-brush to ensure even distribution.
  4. RAKE your fingers through your clumps to create smaller consistent curls.
  5. Next, use your Curl Glove to remove the excess water by SQUISHING the curls into your cupped glove hand. You can add Chutzpah now for extra Volume & Texture.
  6. Once you have removed all the excess water with your Curl Glove, use your Volume+ Combs or Root Clips to set the volume. Diffuse dry or air dry.


Aqua, Aloe Barbadensis (Aloe Vera) Leaf Juice, Polyquaternium-10, Glycerin, Propanediol, VP/VA Copolymer, Phenoxyethanol, Hydrolysed Soy Protein, Camellia Sinensis (White Tea) Leaf Extract, Chamomilla Recutita (Matricaria) Flower/Leaf/Stem Extract, Sodium Benzoate, Eucalyptus Globulus Leaf Oil, Mentha Arvensis (Peppermint) Leaf Oil.